Karla is a nonprofit industry expert with a proven track record of leading teams, forming strategic partnerships, and delivering financial results and community impact. A trusted and respected professional committed to empowering people and strengthening communities with vision, compassion, and results.
In her role as Director of Resource Development and Member Relations, Karla will serve as a key driver of WPN’s revenue and member retention strategies by directing membership cultivation, revenue generation and communication efforts. Working closely with the philanthropic community focusing on strategies that will increase education, awareness, and engagement with statewide membership involvement.
Prior to joining WPN, Karla served as Director of Donor Services for the Community Foundation of North Central Wisconsin where she focused on the recruitment and retention of donors, growing organization assets and providing education and awareness to the community. Establishing trusted relationships with financial advisors, CPA’s and estate attorneys providing tools and resources that ultimately helped guide clients with philanthropic goals.
Before the Community Foundation, she was a Regional Vice President with the American Heart Association, Midwest Division. In that role, Karla was responsible for strategic sales growth, board implementation, corporate development, special events and multi-year sponsorships. Prior to the American Heart Association, Karla held positions with organizations including the United Way of Marathon County and the American Cancer Society driving new business development, strategic partnerships, and client relationship building.
Karla has received awards for “Coach of the Year” and “Revenue Generation for Top Performance. She currently volunteers and serves on various community boards including the Medical College of Wisconsin Community Advisory Board, North Central Technical College Alumni Association, Early Bird Rotary, Helping Businesses Build Assets (H.B.B.A.) and The Joseph Project.
Karla holds her Master of Business Administration (MBA) degree from Cardinal Stritch University and her Bachelor of Science in Administration of Justice from Marian University.