New Northeast Wisconsin News Collaborative Gets Started with Support from Microsoft

Program focused on helping to preserve and protect local newsrooms

Green Bay, WI – Today, the Greater Green Bay Community Foundation and Community Foundation for the Fox Valley Region announce the formation of the NEW News Lab (Northeast Wisconsin News Lab), a new collaborative effort providing technology support, capacity building and additional funding to boost local journalism and newsrooms. It includes six news organizations: FoxValley365, The Post-Crescent, Green Bay Press-Gazette, The Press Times, Wisconsin Public Radio, and Wisconsin Watch. The University of Wisconsin-Green Bay’s Journalism Department is an educational partner, and Microsoft has provided financial support to the community foundation.

The Northeast Wisconsin Journalism Initiative Fund recently awarded grants to the six NEW News Lab participants, which will advance four projects leading in-depth local reporting on topics such as racism as a public health crisis, lack of affordable housing, funding of local schools, or coverage of local judicial systems. In the coming weeks, NEW News Lab members will release the first tranche of stories supported by the partnership, and to the greatest extent possible, each project will be available for free publication by other news organizations across the state and nation. 

Microsoft selected Northeast Wisconsin as its fifth local news pilot in the United States as part of its journalism initiative, donating a total of $300,000 to the Journalism Initiative Fund, established within the Greater Green Bay Community Foundation, in partnership with the Fox Valley community foundation. 

“Local newsrooms are the heart of their communities, and we’re glad to support this partnership as part of our Journalism Initiative” said Brad Smith, President of Microsoft, who grew up in Appleton, Wisconsin. “By supporting these newsrooms in northeast Wisconsin and providing them tools, technology, and funding, we can ensure the region has healthy journalism for generations to come.

The region was selected in part because of a strong history of impact and collaboration by the Greater Green Bay Community Foundation, Community Foundation for the Fox Valley Region, local media, and TitletownTech’s partnership with the Green Bay Packers and Microsoft. As a three-year pilot effort, the community foundations are encouraging other organizations, businesses and individuals to also make supporting local journalism an important focus. 

“This pilot program has the potential to transform how newsrooms collaborate to bring the community important stories that impact us all,” said Dennis Buehler, President and CEO of the Greater Green Bay Community Foundation. “The better our communities understand the issues we face, the better it can form responses to those challenges.”

According to a Microsoft blog post, journalism and news are facing an accelerating crisis. Changes in digital advertising and in the way in which people receive their news – news aggregators, search engines and social media – have had a significant impact on journalism and its business model. Nationwide, newsroom employment has dropped by half and 2,100 newsrooms have closed in the past 15 years. The COVID-19 pandemic has created extra stress, with 11,000 newsroom jobs cut in the U.S. over the past year.

“A flourishing, connected and engaged community results from people who care about getting involved,” said Curt Detjen, President and CEO of the Community Foundation for the Fox Valley Region. “Vibrant and robust news coverage is essential to call our attention to understanding issues needing to be addressed. The media also offers a forum for lifting-up underrepresented voices. We see great potential in this opportunity.” 

Microsoft launched their journalism initiative last year, which aims to preserve and protect journalism and local newsrooms, launching pilot programs in Seattle and Yakima, Washington; Fresno, California; the El Paso, Texas and Juárez, Mexico region; and Jackson, Mississippi. 

Greater Green Bay Community Foundation

Established in 1991, the Greater Green Bay Community Foundation has provided more than $148 million in grants since inception to improve the quality of life in Northeastern Wisconsin. As a nonprofit charitable organization, the Community Foundation manages more than 700 funds with assets exceeding $200 million. Over the past year, $17.7 million in grants were distributed to nonprofit organizations. Our mission is to inspire and encourage charitable giving in Northeast Wisconsin by connecting caring people with solutions to strengthen our community.

Community Foundation for the Fox Valley Region, a Fox Cities-based nonprofit founded in 1986, helps people provide long-term support for favorite charities through endowments and other charitable funds. The second-largest certified community foundation in Wisconsin, its donors have allowed it to award more than $356 million to nonprofit organizations from more than 1,689 charitable funds. Affiliated community foundations operate in Brillion, Chilton, Clintonville, Shawano and Waupaca. To learn more, go to, subscribe to The Loop at or connect with us on Facebook and Twitter.